• Hi, I’m Patricia 👋 , maker of Kairn, the app to achieve your goals. We’re sharing our game plan to rock your PH, after we made it to Product of the Day+Week with our tiny 6pp team, hope this help making the best of your launch day too, on Product Hunt or anywhere else 🔥.

We launched our public beta on March 8, 22 and managed to make some noise (🐱Product of the Day, ♥️ 1150+ upvotes, ✍️ 330+ comments, 🤗 2000+ new users). Here’s how.

Here’s our PH page for reference > meow.ph/kairn

• Intro - Delete once done ✅

Define your goals

<aside> 📆 Launch planned the [your date]

</aside>

• [ ] #1 Product of the Week
• [ ] +500 votes

On your Product

• [ ] +2,000 unique views on your website
• [ ] +500 sign-ups / waiting list
• [ ] +100 feedback

1 month before - community building + branding

• Read first for 🧠
• [ ] Community Create a list of 500 people you’ll contact to get their support on your launch
  • Type of people to include
  • Easy database template
• [ ] Community Educate your community about Product Hunt > cf our LinkedIn post. Product Hunt doesn’t like new users, but you can convert people ahead of time, the idea is to intro them PH not your launch
• [ ] Community Share your product progress “build in public”
  • [ ] +2/week on social media to build brand awareness

  we doubled down on our Twitter posts (and LinkedIn + Instagram + Tiktok depending on your target). Use Tweetdeck to follow conversations on your topics

  • [ ] +1/week to your user base so they see you’re making a lot of progress and get excited
• [ ] Community Ask everyone from the team to create their Product Hunt profile and upvote at least 1/day until launch day
• [ ] Branding Build a Ship page > mixed feelings here, some people say it’s great, we didn’t really activate ours but it’s nice to prep assets.
  • A Ship page is a pre-launch page where you can show your product and start getting subscribers for launch day.
• [ ] Branding Have a super cool website ready with clear messages - test it out on your community to ensure you have the right message
• [ ] Branding Do a swag product video, they convert much better and it should def be your best asset > our recos to do it on your own !
• [ ] Branding Have a self-serve product if possible check our thread on how to build it. If really not doable an engaging waiting list (with email sent after subscription etc)
• Why we didn’t find so useful to focus time on broad communities and slacks 🤷🏽‍♀️